Ed Mitzen

Appropriately referred to as a serial entrepreneur, Ed has built four companies, totaling over $200 million in combined revenue. The most recent, before forming FingerPaint Marketing, was Palio Communications, where his leadership and business acumen brought the agency from a local five-person shop to a multimillion-dollar company with 200 employees. Palio is now one of the largest advertising agencies in the Capital Region, with an international client roster.

Ed is a frequent lecturer on the topics of business and marketing at several top colleges and universities, including the University of Rochester and Skidmore College. He is also an active member of the local community, serving on the board of directors of various nonprofit organizations: The Hyde Collection, Saratoga Performing Arts Center (SPAC), The Double H Hole in the Wall Camps, Saratoga Care Foundation, the Waldorf School of Saratoga Springs and Sunnyview Rehabilitation Hospital. In 2006, Ed co-founded Sackatoga Stable, a thoroughbred horse syndicate established to provide an enjoyable horse racing experience to its investors.

Always ready to meet the next challenge, Ed collaborated with Jaime Butler-Binley to launch FingerPaint Marketing in 2008. When Ed isn’t busy starting new businesses you can see him riding down Broadway on his purple Harley, “Fat Boy,” or in his 1958 lemon yellow Corvette—the only thing about Ed that even comes close to being a lemon.

Jaime Butler-Binley

Heading the creative team at FingerPaint Marketing, Jaime is a dynamic leader with an innovative creative edge. She expertly integrates marketing strategies across all communication channels in both the consumer and business-to-business arenas from retail and fashion to healthcare and technology. Jaime’s talent and skill are matched by her intuitive ability to understand a client’s business and develop creative marketing communications that build brands and motivate consumers.

Digitas, Publicis S.A., Dentsu and Palio Communications are just a few of the places she’s passed through in her 15-year career. Her attention to detail, conceptual strengths and design expertise have enabled her to execute impactful, strategic marketing solutions for some of today’s most recognizable brands including American Express, BMW of North America, Canon USA, Lancôme, L’Oreal, and Starwood Hotels Resorts.

Having made it in Manhattan, Jaime set out to fulfill her biggest dream of running her own advertising agency, B-squared Marketing, in her hometown of Saratoga Springs, NY. She has since joined forces with Ed Mitzen to form FingerPaint Marketing.

When she’s not FingerPainting you can find her alpine skiing where she once trained and competed among the world’s best.

Erika Dalski

Prior to moving to Saratoga Springs, Erika was a Senior Associate of Marketing at Digitas in New York City, where she managed the American Express consumer credit card account, focusing on usage and retention for card members. She was a key player in identifying marketing opportunities and overseeing the development of strategic and innovative direct mail, e-marketing, and Web-based programs.

She began her career at Hill, Holiday, Connors, Cosmopulos, Inc. in Boston, MA where she managed such clients as Fleet Bank and Enterasys Networks. As a Senior Account Executive, Erika oversaw the day-to-day client relationship, developed highly effective marketing strategies, and led a number of successful marketing programs from concept to completion. During her tenure at Hill, Holiday she worked across an array of marketing disciplines including direct mail, print advertisements, and Web.

Erika’s knowledge of marketing and advertising is matched by her knowledge of who’s dating who in Hollywood – a celebrity encyclopedia, if you will.

Renata Sviridova

A valued player on the FingerPaint Marketing creative team, Renata is skilled in all aspects of design and layout. She has created brand identities for many of our clients and brings an impeccable eye to her projects. Her agency experience includes Palio, a full-spectrum healthcare advertising agency in Saratoga Springs, New York, where she was instrumental in designing marketing materials for both internal and client projects, including GlaxoSmithKline and Novartis.

Prior to Palio, Renata worked at 2K Design where she applied her design skills on a number of diverse projects, including corporate identity and development of design solutions for client newsletters and annual reports.

She is proficient in all areas of graphic design and has an unparalleled talent as a digital illustrator.

Amanda Brotherton

Prior to hopping a plane from Florida to the balmy Adirondack Mountains to bring her top-level public relations and marketing experience to FingerPaint Marketing, Amanda was Director of Marketing and Public Relations for Keys Caribbean Resorts in the Florida Keys. Here she was responsible for all marketing efforts and corporate communications for the luxury real estate portfolio totaling more than $850 million in sales. Amanda also developed and managed all co-branding partnerships with globally-recognized brands including Tiffany & Co., Viking Range Corporation and Fairline Yachts.

While in Florida, Amanda was also a Senior Account Manager for the Zimmerman Agency, where she coordinated all public relations efforts for several hospitality and tourism clients. She developed and executed an extensive national media campaign for The Ritz-Carlton Lodge, Reynolds Plantation. And after a record 2004 hurricane season in the state, Amanda faced the challenge head-on with the successful reopening of several renovated properties complete with comprehensive media coverage.

She was last spotted trading in her water skis for snow skis. It’s okay, Amanda, we love it here in Saratoga, too.

Meg Marshall

Meg comes to FingerPaint Marketing from The Ayco Company, an investment planning group in Saratoga Springs, NY, where she applied her design and creative skills to produce corporate collateral materials and presentations for both internal and external audiences.

Prior to Ayco, Meg worked for the Lake Oswego Foundation for the Arts, where she designed brochures and special events materials, and maintained a clearinghouse for a permanent art collection. Meg was also a freelance graphic designer for a number of regional businesses, ranging from restaurants to real estate.

Meg has studied art and design in both Australia and Africa, but is happiest practicing her craft in her hometown of Saratoga.

Lauren Kuester

Before landing at FingerPaint Marketing, Lauren was an account intern at Carmichael Lynch in Minneapolis. As an intern, she was responsible for coordinating sales force and trade show events to support the launch of Vetmedin, a new drug created for dogs with congestive heart failure.

Lauren led the development of promotional strategies for the Cargill Salt division Diamond Crystal Kosher brand. She also researched and selected a celebrity chef to assist in product promotion and communicated with top culinary schools nationwide, negotiating donor use for publicity endorsement.

Her love of horses led her to editorial internships at both Horsemen’s Yankee Pedlar magazine in North Oxford, Mass., and Horse Magazine in London.

She attended St. Lawrence University where she was on the Dean’s list and graduated cum laude.

To say Lauren was born into advertising is an understatement. Her father was Creative Director and her mother was Head of Account Services at Kuester Partners in Minneapolis. Talk about the best of both worlds.

Bonnie Stofer

Bonnie comes to FingerPaint Marketing with more than a decade of marketing and advertising experience. Her most recent experience was gained at Palio, an advertising and communications agency in Saratoga Springs, where she managed numerous brands, led business development initiatives, and spearheaded a leadership approach that led the overall growth of the agency. Bonnie has a passion for developing and growing brands but, more importantly, the teams that work on them.

At Buck & Pulleyn, Inc., Bonnie’s marketing communications skills led to successful advertising campaigns and increased revenue for such clients as Bausch & Lomb, Kodak, and Thomson Learning. Her work at Citibank Student Loan Corporation produced strategic marketing plans in both the consumer and trade arenas, yielding direct mail programs with 20% conversion rates. Her earlier experience includes work on public relations strategies for Cellular One, community events for Monroe County (NY), and product launches for Seneca Foods and Heublein Wines.

Bonnie has been recognized by numerous industry associations for her work, and by her children for being one of the best soccer moms ever.

Kariann Morris

When it comes to online marketing, Kariann is a guru. Her skills are extensive in all things web – including strategy, design and creative.

She comes to FingerPaint Marketing by way of Information Management Group (IMG) in Albany, where she built their marketing and web services division with clients such as Adams Knight, Axiom Capital, Norvest Financial, NYSCOPBA, NYSLA, St. Peters Healthcare. Prior to FingerPaint Kariann was founder and owner of Virtual Flow Inc., where she developed online strategies and proposals for Basset Healthcare, CEG, Collins + Scoville Architects, Fulton Montgomery Community College, JMZ Architects, to name just a few.

She is a graduate of Leadership Saratoga and CEG’s CEO Connex. She also has a Fine Arts and Interactive Media degree.

When she doesn’t have her head in a computer you can find her playing tag with her two children.

Jack McDade

When it comes to creating, producing and implementing online and multimedia projects, Jack definitely knows jack (pun intended).

Jack comes to FingerPaint Marketing by way of Media Logic, where he was Interactive Marketing Strategist. His responsibilities ranged from creative conception and design to development and analytics.

Before that, he ran his own web development company and has worked with a number of companies in and around Albany. He also once held the title of Sales and Marketing Manager at E-BizDocs, Inc.

Jack’s area of expertise is e-marketing creative and strategy, PHP/XHTML/CSS Standards Coding, Content Management Systems (ExpressionEngine), web analytics and tracking, Search Engine Optimization, Pay-Per-Click Advertising, web usability and best practices. Jack holds a Bachelor of Science in Marketing Management from Thomas College.

He speaks English, Creative and Computer fluently.

Judy Supley

Judy is truly our resident “Swiss Army Knife”, responsible for all agency operations including: financial, production, project management, and management systems,…there is nothing she can’t do.

Judy comes to FingerPaint Marketing with more than 25 years experience in management, technology, operations management, customer service, and project and account management across multiple diverse industries including healthcare, healthcare communications, pharmaceuticals, and consumer products.

Her most recent experience was gained at The Selva Group, a medical education and events company in Saratoga Springs, where she built the operations department. Prior to that, Judy spent 5 years at Palio, an advertising and communications agency also in Saratoga Springs, where she was the account lead on numerous domestic and global brands.

Her earlier experience was at Warner-Lambert/Pfizer, where she was an integral part of the management team as director of customer administration and director of global customer knowledge management.

Judy is also a Registered Nurse, has an MBA in business management and has been recognized for her work in account management as well as operations support.

Perhaps one of the only things Judy enjoys more than FingerPainting is reading fiction allowing her to escape her management responsibilities.

Tom Jaeger

When it comes to programming PHP, SQL, XML, XHTML and CSS, Thomas is AOK.

As a former IT specialist for the New York State’s Office for Technology, as well as an owner of the web development firm, Integrity Studios, Tom brings a wealth of programming and application experience to FingerPaint Marketing’s rapidly growing interactive team.

While at New York State Office for Technology Tom was responsible for network design and implementation to support 1100 remote sites with over 100,000 users. He programmed many PHP based solutions including network monitoring, asset tracking, and work flow solutions.

Tom holds a B.S. in Technical Management from Devry University where he graduated Summa Cum Laude.

When he’s not swimming with the big fish of marketing, you can find him fresh water fishing in the Adirondacks.

Rob Ristau

Rob is the second employee to come to FingerPaint via Florida. Before touching down in Saratoga Springs he spent a large part of his career implementing marketing strategies and advertising campaigns as a Senior Automotive Advertising Executive for the Miami Herald. There, Rob grew bottom line sales billing over $11.3M in advertising revenue. He won Salesperson of the Year-Outstanding Contributor, was a five-year Medallion winner for exceeding annual revenue goals, and was nominated nationally by Cars.com Corporate for Salesperson of the Year.

Rob is most proud of his affiliation with the NHL Florida Panthers. As Account Manager for Lipof Advertising he oversaw day-to-day media planning, buying, and placement for the NHL franchise in Sunrise, Florida. Rob worked closely with the team’s front office at the BankAtlantic Center to continuously develop the organization’s position as the premier entertainment facility in South Florida.

Most recently Rob held a position at WKIS-FM as an Account Executive for Beasley Broadcasting Group, BBGI where he developed radio advertising schedules for businesses in the Miami-Ft. Lauderdale market.

With his recent entry to the Adirondack’s, Rob has gone from having to wear SPF 30 under the Florida sun, to wearing goggles on the downhill slopes of Gore Mountain.

Rachel Campbell

As a mogul skier, Rachel demonstrates endurance, tons of energy and a freestyle way of thinking on the slopes. Those qualities leave the mountain when she does, and make their way into FingerPaint, where Rachel navigates through client management both swiftly and precisely.

Rachel came to FingerPaint from Smith & Jones in Troy. As an account executive, she assisted in the content development of the Legacy Banks website, acting as both copywriter and account coordinator. For Legacy Banks she also conducted market research and worked on the Smart Banking Campaign.  She managed the development of all collateral materials for course offerings as well as gallery and exhibition openings at The Arts Center of the Capital Region.  She also worked on numerous projects surrounding the Pitney Bowes MapInfo website.

Rachel began her career in sales and hotel management, playing the role of concierge at Boston’s Beacon Hill Hotel & Bistro – positioning her perfectly to service clients at FingerPaint.

So although she loves the bumps, she makes sure that her clients have nothing but a smooth run with FingerPaint. 

Justin Mattison

When he’s not searching for the perfect note on Guitar Hero or Mario’s missing princess, Justin embarks on another kind of interactive search – seeking out targeted key words and developing interactive strategies for his clients at FingerPaint.  A self-proclaimed video game junkie, Justin puts his interactive skills to use as he develops strategic search engine optimization plans, assists with developing online marketing strategies, conducts e-marketing research and analysis, and builds search engine optimization for his clients.

Justin’s career spans a variety of Capital Region businesses, most recently at Mountain Media in Saratoga Springs. As Search Marketing Manager, he developed search engine marketing campaigns and identified opportunities in the marketplace to solidify and expand client visibility and profitability.

Justin also brought his talents as an SEO Strategist to Bright Hub in Troy, where he optimized content for a vast collection of user-created articles and product reviews, implementing multi-tier SEO plans and supporting SEO goals. At Thomson Delmar Learning in Clifton Park, Mattison worked closely with the marketing team to create e-mail marketing campaigns, splash pages, online surveys and web graphics.

If he’s not at his desk, you can probably find Justin in the Yellow Conference Room playing our Xbox 360…for research purposes, of course.

Steve Hill

Our very own Renaissance man, Steve is a writer who pours his thoughts into essays and think pieces, an artist who creates oil paintings of everyday life, and now a finger painter who leaves his colorful imprint on the work he produces for FingerPaint clients. Copywriter extraordinaire, Steve develops brand platforms and marketing campaigns for a variety of consumer and business-to-business clients.

Steve’s career spans more than 30 years in the communications industry, with experience as both a copywriter and creative director. His career began at Keller-Crescent Co. in Evansville, Ind. where he was appointed the youngest Associate Creative Director in agency history. His work there earned recognition as a Clio Finalist.

At Doe-Anderson in Louisville, Ky., Steve won the agency’s first National ADDY Award as well as a National Telly Award. He has also dedicated his talents to Urda Company in Akron, Ohio and Media Logic in Albany. 

Most recently, Steve worked as a copywriter on a variety of Eli Lily & Company brands at
GSW Worldwide in Columbus, Ohio.  There he developed a full range of pharmaceutical marketing and sales support materials for both physicians and patients.

Designing campaigns for Tia Maria Liqueur, Visa, University of Louisville Athletics, Ashland Oil and Bassett Healthcare, Steve has had to become the “voice” for distillers, credit card marketers, athletes, oil executives, physicians and many other professions and industries. That’s the part of the advertising business he enjoys the most – constantly learning something new; becoming expert in the fields for which he creates. Like we said, he’s truly a Renaissance man.