FingerPaint Marketing, Inc. (http://www.fingerpaintmarketing.com), a fully integrated marketing and advertising agency, is pleased to begin work with Omnicare Specialty Care Group on interactive initiatives.
Omnicare Specialty Care Group (SCG) is the collaborative and strategic alignment of RxCrossroads, Advanced Care Scripts, PBM Plus and excelleRx. Each company is a wholly owned subsidiary of Omnicare, Inc. Committed to enhancing manufacturer’s product access and market position, shared services are leveraged across Omnicare SCG companies (http://www.omnicare.com/specialty-care.aspx) to support its clients’ unique needs.
Omnicare SCG goes beyond traditional prescription access by implementing innovative solutions to streamline the delivery of specialty products, maximize commercial uptake and provide tactical support adaptive to the changing healthcare environment. Solutions are tailored to drive product access by solving challenges faced by patients and their caregivers, physicians, payers and manufacturers.
FingerPaint Marketing will be designing new websites for four Omnicare SCG companies, with improvements to functionality and integration among the sites, as well as redesigning two company e-newsletters.
“We are honored to be working with Omnicare SCG, a leader in pharmacy-related services,” notes Ed Mitzen, from FingerPaint Marketing, “and teaming with them to help improve the health and quality of life for everyone they touch.”