This billion-dollar athletic retailer has more than 700 stores and thousands of employees. To support ongoing hiring needs, the company needed to inspire and attract the best job candidates from among a diverse 20-something demographic—men and women from all over the United States seeking fulfilling careers with a socially responsible employer.
A winning approach
To appeal to hiring prospects across ethnic and socioeconomic backgrounds, we established an honest, emotional connection that livened up the company’s commitment to its customers, employees and communities. The resulting video, brand book and posters are displayed and distributed on-site and at job fairs.