Emma’s dilemma

Arguably the premier all-girls preparatory school in the United States, Emma Willard was looking to refresh its brand to meet the needs of an evolving prospect population. Based on student research and an in-depth landscape audit, we uncovered a wealth of opportunity to amplify the brand and reconnect Emma with the millennial generation.

Millennial makeover

Today’s teen girls are digital omnivores who value the authenticity, social responsibility, academic rigor and individuality that Emma offers. We created a brand platform that resonated with these applicants—including a responsive website full of shareable content and accompanying social media programs. Two years later, Emma is delighted at the increased attention from exceptional new recruits.